He was most recently President of SummitMedia’s Richmond radio stations and spent nearly 20 years at Cox Media Group. Now, he’s working under Daniel Anstandig as the SVP of Sales and Marketing at the AI-driven audience engagement and sales intelligence company serving broadcast media founded by Anstandig.
Taking the role at Futuri is Bob Willoughby. He’s charged with leading sales, marketing, and sales support functions at the Cleveland-based operation.
Willoughby is a former President of the Virginia Association of Broadcasters and is also an accomplished career coach and author who has presented workshops based on his book, “The Six Lessons of Success.”
Anstandig commented, “Bob Willoughby understands how critically important it is for broadcasters and digital publishers to embrace new revenue models, distribution strategies, and content technologies. He’ll be a powerful force in bringing Futuri’s capabilities to a wider group of media companies and ensuring that our current partners see maximum ROI from our partnerships.”
Willoughby added, “Futuri is uniquely qualified to help legacy media benefit from new technology, and that’s right where I want to be — guiding and serving industries that serve so many local communities. I saw how Futuri helps grow revenue, content, and audience as a longtime client, and I’m gratified to help bring our solutions to a wider group of broadcasters and digital publishers. Thanks to CEO Daniel Anstandig for making me a part of their passionate, incredible team!”
One of Willoughby’s first projects will be moderating the January 26 TopLine webinar “Crushing It In 2023: Top Sales Managers Share Their Insights.”
With sessions at 11am and 4pm Eastern, this event will feature high-performing local sales leaders talking about their 2023 outlook and how they’re reducing reliance on transactional business, capitalizing on the growth of digital revenue, and mitigating risk.
Register for this free event at futurimedia.com/2023outlook.
