The world’s biggest Spanish-language media and content creation and distribution company has signed a multi-year agreement to use Nielsen‘s cross-platform management product scheduled for a December 2022 market release.
As part of the new agreement, which commences in January 2023, TelevisaUnivision will gain the ability to use all of the products under Nielsen ONE, as well as the Nielsen Marketing Cloud, and Gracenote’s Advanced Discovery suite.
The deal enables both measurement and advanced planning across TelevisaUnivision’s national, digital, local and audio affiliates as well as its ViX streaming service.
Nielsen touts that its “audience-first measurement uses big data validated by a robust, persons-level panel to accurately capture and report audiences that are truly representative.” It continues, “Using Nielsen’s cross-platform solutions, TelevisaUnivision will have an unparalleled view of campaign metrics and content usage across all screens and devices, enabling them to fully understand viewer behaviors across all modalities and optimize campaigns for advertisers to drive business outcomes.”
Nielsen CEO David Kenny calls it an honor to be working with TelevisaUnivision, an early adopter of Nielsen ONE.
“As the leading Spanish-language media and content company in the world, we’re focused on unlocking more value for brands to reach, engage and delight our Spanish-speaking audiences across our streaming, digital, and linear TV offerings,” said Wade Davis, CEO of TelevisaUnivision. “Nielsen has long been a trusted source of audience measurement and continues to innovate as the industry evolves. As we continue to expand our portfolio across platforms and new geographies, we’re excited to work with Nielsen to help build the next generation of media measurement that is representative of audiences everywhere.”
