Independent cross-media local advertising company Viamedia has promoted its SVP of Digital to the role of SVP of Convergent Video Partnerships.
This puts him in charge of the company’s cloud-based advertising product, which helps bring the digital and linear TV worlds together.
With the new role, Jim Loughran will be responsible for QTT’s overall business, product, communications and marketing strategy.
“Since joining Viamedia, Jim has been a trusted leader and has proved to execute and drive digital sales,” said Viamedia CEO David Solomon. “There is no doubt he will create even more value and bring more innovation to our advertising business customers.”
Loughran joined Viamedia in 2020.
Patent-pending QTT technology requests and receives ads programmatically from digital ad exchanges to enable real-time linear cable TV ad insertion via existing cable TV infrastructure.
Loughran will be based in New York.
Before joining Viamedia, Loughran served as SVP of National Addressable, OTT and Digital Sales for Ampersand (formerly NCC Media).
