The owl ran afoul of the comatose coxswain.
You’ve most likely heard that line a lot of late, thanks to a new Progressive audio campaign.
But, when it comes to spot TV, a competitor has risen to the top in the latest look at brand activity by play count, courtesy of Media Monitors.
For the week ending April 18, Liberty Mutual Insurance is the top brand at Spot TV, with Progressive at No. 5, behind GEICO — last week’s chart topper.
It shows that the auto insurance category is fiercer than ever.
Meanwhile, Ford is stepping up its advertising, a nice non-month end trend for the category.
There’s also notable activity for pharma brand Dupixent.
What does the latest Spot Ten Cable report look like?
More advertising galore for Discovery+ can be seen, but here LiMu is the big leader, outdistancing GEICO by nearly 10,000 spot plays.
