Adbiz New Initiative Measures AdCouncil COVID Campaign Efficacy By RBR-TVBR - March 31, 2021 0 FacebookTwitterWhatsAppLinkedinEmail A collective of TV measurement leaders has joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative’s “It’s Up to You” COVID-19 Vaccine Education Initiative. It happens to be the largest PSA campaign in U.S. history. Please Login to view this content. (Not a member? Join Today!)
