A nascent radio network devoted to legal sports betting and the news, insights and analysis shaping this potentially huge revenue grab for broadcast stations will officially debut August 5.
Its inaugural affiliates are, perhaps appropriately, based in Las Vegas and Atlantic City, N.J., respectively.
Introducing The BetR Network, distributed by Houston-based Gow Media.
In less than two weeks, programming from BetR will begin airing on Class B KBAD-AM 920 in Las Vegas, a Lotus Communications-owned Sports Talker, and on WBSS-AM 1490 in Atlantic City. WBSS is owned by Longport Media and presently simulcasts WTKU-FM “Kool 98.3.”
“Our addition of BetR Network solidifies Lotus Las Vegas as the market’s destination for sports,” said Natalie Marsh, KBAD’s General Manager. “Mitch Moss, Pauly Howard, the legendary Brent Musburger, and the rest of the team on BetR Network delivers national network quality shows from a uniquely, local perspective. We’re thrilled with the opportunity to add BetR Network to our lineup as the Las Vegas ‘flagship’ of this groundbreaking network.”
With the legalization of sports betting in New Jersey, sports betting as a 24/7 format and specifically the BetR Network is a perfect choice for his station, Longport President/GM Paul Kelly added.
With the goal of informing, entertaining and educating listeners about sports and sports betting, The BetR Network will provide radio stations with access to select content from the Vegas Stats & Information Network (VSiN) and Gow-owned SB Nation Radio Network.
In addition to its existing shows and personalities, The BetR Network will launch new programming on August 5, including “Lombardi Line” — a 3-hour weekend show hosted by former NFL executive Michael Lombardi.
“With the explosive growth of the sports betting market serving as a backdrop, we’ve seen incredible interest in airing programming from our 24/7 line up of sports betting content,” said Gow Media Vice President Mike Sinnott. “In less than a month, we’ve signed contracts in the biggest betting markets in the country and have dozens more radio stations in the pipeline. We expect to have at least 50 affiliates on board by the launch and are excited to deliver this unique content to a growing number of terrestrial radio stations.”
