Rebroadcasts of “NCIS” and “NCIS: Los Angeles” Deliver More Viewers Than All First-Run Programming on the Competition Except “American Idol Wednesday”
Season-to-Date, CBS Maintains Leadership in Viewers and Key Demographics
CBS won the week in viewers and adults 25-54 with the top comedy and top broadcast drama in both viewers and adults 18-49, according to Nielsen live plus same day ratings for the week ending March 17, Week 25 of the 2012-2013 television season.
Among viewers, CBS had four of the top five broadcasts and six of the top 10 – more than the other networks combined. CBS also had 14 of the top 20 broadcasts of the week, including every program ranked 11th through 17th.
Among adults 18-49, CBS had the top broadcast of the week (THE BIG BANG THEORY) and the top broadcast drama (PERSON OF INTEREST). CBS had four of the top 10 broadcasts of the week with adults 18-49, more than any other network.
Rebroadcasts of NCIS and NCIS: LOS ANGELES delivered more viewers than all other broadcasts on the competition in except “American Idol Wednesday.” SURVIVOR: CARAMOAN – FANS vs. FAVORITES delivered season highs in viewers and demos and was a top 10 broadcast in both adults 25-54 and adults 18-49.
Season-to-date, CBS continues to lead in viewers (12.31m), adults 18-49 (3.0/09) and adults 25-54 (4.0/10).
For the week in viewers: CBS (8.62m), FOX (5.97m), ABC (5.82m) and NBC (3.78m). Season-to-date in viewers: CBS (12.31m), ABC (7.83m), NBC (7.25m) and FOX (7.14m).
For the week in key demographics, CBS was first in adults 25-54 (2.5/06) and was tied for second in adults 18-49 (1.7/05, with ABC). Season-to-date, CBS is first in adults 25-54 (4.0/10) and adults 18-49 (3.0/09).
For the week in households: CBS (5.5/09), ABC (3.8/06), FOX (3.6/06) and NBC (2.5/04). Season-to-date in households: CBS (7.16/12), ABC (5.0/08), NBC (4.5/07) and FOX (4.3/07).
CBS Weekly Highlights:
RULES OF ENGAGEMENT was second in households (4.5/07), viewers (7.05m), adults 25-54 (3.1/07) and adults 18-49 (2.0/06). Compared to last week, RULES OF ENGAGEMENT was up +2% in households (from 4.4/07), was even in adults 25-54 and added +130,000 viewers (from 6.92m, +2%).
NCIS (R) was first in households (8.3/14), viewers (13.18m) and adults 25-54 (2.9/08), and was second in adults 18-49 (1.9/06, -0.2 behind FOX’s season premiere of “Hell’s Kitchen”).
NCIS: LOS ANGELES (R) was first in households (7.5/12), viewers (11.95m) and adults 25-54 (2.9/07), and was second in adults 18-49 (1.9/05).
GOLDEN BOY was first in households (5.5/09), viewers (8.53m), adults 25-54 (2.3/06) and adults 18-49 (1.5/05).
SURVIVOR: CARAMOAN – FANS vs. FAVORITES was second in households (6.1/10), viewers (9.89m), adults 25-54 (3.7/10) and adults 18-49 (2.7/09). SURVIVOR: CARAMOAN – FANS vs. FAVORITES posted season highs in households, viewers and adults 18-49, and matched season highs in adults 25-54.
THE BIG BANG THEORY was first in households (9.8/17), viewers (15.90m), adults 25-54 (6.4/18), adults 18-49 (4.8/16) and adults 18-34 (3.3/13). THE BIG BANG THEORY was the night’s #1 program in households, viewers, adults 25-54, adults 18-49 and adults 18-34.
PERSON OF INTEREST was first in households (8.9/14), viewers (14.34m), adults 25-54 (4.2/10) and adults 18-49 (2.9/08). Compared to last week, PERSON OF INTEREST was up +4% in adults 18-49 (from 2.8/08). PERSON OF INTEREST tied or beat “Grey’s Anatomy” six times in the last seven head-to-head first-run match-ups in adults 18-49, beat “Grey’s” in every head-to-head first-run match-up since Oct. 25, 2012 in adults 25-54, beat “Grey’s” by more than 5 million viewers for the last 12 first-run contests and by more than 6 million viewers by four of the last six first-run episodes.
ELEMENTARY was first in households (7.1/12), viewers (11.33m), adults 25-54 (3.4/09) and adults 18-49 (2.3/07).
BLUE BLOODS was first in households (6.7/12), viewers (10.41m) and adults 25-54 (2.1/06), and was tied for first in adults 18-49 (1.4/05, with ABC).
60 MINUTES was first in households (6.5/11), viewers (10.22m), adults 25-54 (2.3/06) and adults 18-49 (1.6/05).
THE AMAZING RACE 22 was first in households (5.3/08), viewers (8.91m) and adults 25-54 (3.2/07), and was tied for first in adults 18-49 (2.3/06, with ABC).
CBS top programs of the week: #1 THE BIG BANG THEORY (an average of 15.90m viewers), #2 PERSON OF INTEREST (14.34m), #4 NCIS (R) (13.18m), #5 TWO AND A HALF MEN (12.18m), #6 NCIS: LOS ANGELES (R) (11.95m), #8 ELEMENTARY (11.33m), #11 BLUE BLOODS (10.41m), #12 60 MINUTES (10.22m), #13 THE MENTALIST (9.98m), #14 SURVIVOR: CARAMOAN – FANS vs. FAVORITES (9.89m), #15 THE GOOD WIFE (9.08m), #16 THE AMAZING RACE 22 (8.91m), #17 GOLDEN BOY (8.53m), #20 CSI: CRIME SCENE INVESTIGATION (R) (7.94m), #22 CRIMINAL MINDS (R) (7.21m), #23 RULES OF ENGAGEMENT (7.05m), #24 HAWAII FIVE-0 (R) (6.87m), #28 MIKE & MOLLY (R) (6.39m) and #29 2 BROKE GIRLS (R) (6.35m).
Prime averages are based on the following hours of rated broadcasts in Week #25:
CBS: 22 hours
NBC: 22 hours
ABC: 22 hours
FOX: 15 hours
