Atlanta and Fast Food advertising examined

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According to Arbitron, Atlanta, GA is the 7th largest radio market with a population of 4,479,800. According to Media Monitors, the #1 radio advertiser in that market last week was was Kroger with 535 spots. Coming in #2 and lovin’ it was McDonald’s with 512 spots. Ford Lincoln Mercury, up from #61 was #3 with 511 commercials, while H&R Block was #4 with 502 ads. AT&T was #5 with 498 spots and Honda was #6 airing 462 announcements. Georgia Lottery won #7 with 404 spots, while Netflix streamed into #8 with 398 spots. Charter High-Speed Internet was #9 with 376 spots and Ovation Cell Therapy was #10 with 359 spots.


For Fast Food, MCDONALD’S was #1 last week in America with 26,859 spots. TACO BELL rang in at #2 with 10,350 spots, while SUBWAY was #3 airing 8,532 commercials. DOMINO’S PIZZA was #4 running 6,050 spots and BURGER KING clocked in at #5 with 5,607 ads. WENDY’S was #6 with 5,124 spots, while WHITE CASTLE slid into #7 with 4,368 spots. JIMMY JOHN’S was #8 with 3,629 spots and SONIC dropped to #9 from #7 with 2,381 spots. FIREHOUSE SUBS jumped into the SPOT TEN with 1,815 spots.

NATIONAL STATISTICS
#1 and still champion GEICO ran 42,326 spots last week on US radio. THE HOME DEPOT jumped from #7 to #2 with 36,451 spots and NETFLIX was #3 with 30,196 spots. MCDONALD’S held #4 for another week with 26,859 ads, while SAM’S CLUB makes its first appearance in the top five with 23,221 spots.