Stations in Charlotte – Gastonia-Rock Hill, NC, Orlando, Columbus, Milwaukee-Racine, WI, Austin, Indianapolis, Providence-Warwick-Pawtucket, Norfolk-Virginia Beach-Newport News, Raleigh-Durham and Nashville who subscribe to Arbitron’s PPM service now have access to a slew of new programming tools. The combination of panelist instant reaction off the PPM with Media Monitors’ info gives them a substantial programming advantage.
They can retrieve what was played on-air and playback the content of what was broadcast; see a graph of the behavior of the audience in the PPM panel (this helps to instantly spot peaks and dips in ratings); and download the Mscore of all songs into GSelector to enhance music scheduling.
Preliminary PPM data is now available within five days after the measured week, exclusively for subscribers of Audience Reaction, Mscore and PPM.
