“For disasters, which hurricanes are, it just plays in to what we are set up to do — to serve the community with local information, and always being there, and proving ourselves to it.”
That’s how David Ayres, VP/GM of Flagler Broadcasting, described how his collection of radio stations serve a portion of Northeast Florida. We revisit our conversation from four years ago as Hurricane Milton turbo-charged his AMs and FMs.
Sandwiched between Jacksonville and Daytona Beach, Fla., are small but picturesque beach towns including Flagler Beach and world famous tourist destination St. Augustine. It’s a media void, given its distance from Jacksonville and Orlando, and a local radio broadcasting company has succeeded — even through the pandemic — in turning a profit while providing local listeners with locally relevant programming. How did Flagler Broadcasting do it? Ayres shares all with RBR+TVBR Editor-in-Chief Adam R Jacobson in this InFocus Podcast, presented by Dot.FM, from October 10, 2020.
