Why comScore Thinks it Will Disrupt Visual Media Measurement

By on Feb, 1 2016 with Comments 0

ConnectedTVThe ability for television station owners to understand viewer’s multi-screen behavior just got bigger with comScore’s acquisition of Rentrak.

The $732M deal closed Monday.

Officials say they intend to create a new cross-platform measurement company built on precise understanding of audiences, brands and consumer behavior.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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