What iHeart Tells Us It Wants to Accomplish

By on Jan, 14 2016 with Comments 0


Here’s why iHeartMedia chose to re-vamp its operating structure, promoting four executives and naming new roles for others in the process.

The company is now organized into 4 geographic divisions further broken out by regions which can now easily address the needs of advertisers who want to reach listeners based on geography — not just based on a particular market, a spokeswomen tells RBR+TVBR.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

Comments are closed.