Here’s why iHeartMedia chose to re-vamp its operating structure, promoting four executives and naming new roles for others in the process.
The company is now organized into 4 geographic divisions further broken out by regions which can now easily address the needs of advertisers who want to reach listeners based on geography — not just based on a particular market, a spokeswomen tells RBR+TVBR.
The changes, the company hopes, will drive better results for advertisers and provide a better listener experience. “We know that listeners in geographic Regions have common interests, concerns, communities, digital resources, etc., and it makes sense to look at our company this way,” says Wendy Goldberg.
Asked how the changes may affect say sales or programming staff, such as getting faster decisions from management, she replied: The region presidents will oversee the sales and programming in their regions; each region president will also partner with executive vice presidents of programming from our National Programming Group to provide programming services and resources in each region. Bottom line: “It will definitely make decision making and communication — within the regions, divisions and the company as a whole — far easier and more efficient.”
Will the changes make it easier for sales to sell across platforms? In a word, yes because now all of iHeart’s stations and markets can take advantage of company resources — digital, data, programmatic, research and events — because the regions will each function as independent business units overseen by region presidents — and each market can now deliver more focused resources closer to their audience.
