Talk Radio Network-FM will be ending its relationship with Phil Hendrie, and its syndication of The Phil Hendrie Show, as of June 25th. After Premiere Radio Networks separated from The Phil Hendrie Show, the show was out of national syndication for over a year. Sometime after that, a representative of Phil Hendrie approached TRN about a new syndication deal, which would re-launch Phil back into the terrestrial syndication marketplace. After negotiations, CEO Mark Masters decided to take a chance on a new syndication. In June of 2007, TRN-FM began investing in re-building The Phil Hendrie Show and continued to affiliate and promote the show into 2013.
“I believed in Phil then, and I still think he is a comic genius on-air. He will always be a radio icon to me,” says Masters, CEO of TRN-FM. Masters went on to say, “We are proud to have rebuilt the Phil Hendrie Show by adding over 100 stations, along with creating robust growth to Phil’s online presence, but, due to world events, the economy, and the state of radio in this country, we have decided to go another direction in that day part – we wish Phil all the best in his future endeavors.”
TRN Sr. Vice President, Dir. of Marketing/Administration Greg Doyle tells RBR-TVBR Hendrie’s time slot is 10p to 1a PT time slot will be replaced with with “Advice Line Overnight with Roy Masters.” Roy is Mark Masters’ father and has a long radio career behind the mic.
Hendrie’s camp issued a statement: “Phil Hendrie has elected not to pursue any further association with Talk Radio Network. As he delves deeper into his successful digital platform and ongoing television and film work, Hendrie remains open to terrestrial radio opportunities, but only those with strong sales, marketing and programming support.”