Could This Buy Bring A Dead Floridian Back To Life?

By on Nov, 2 2016 with Comments 0

Back in the 1970s, this radio station ruled the Fort Lauderdale Arbitron book.

That was not to last, as a growing region led Arbitron to combine the Miami and Fort Lauderdale ratings surveys as listeners found stations with larger AM signals and greater choices on the FM dial.

By 1986, the station lingered in the mid 1-share range. By the mid-2000s, it took on a Caribbean format. It was then a short-lived ESPN Radio affiliate, and also aired Classic Country and Brazilian programming before going dark.

Now broker Mark Jorgenson is celebrating Día de los Muertos  by bringing a dead station back to life, as he’s just paid for an FM translator that will more than “revitalize” a station that signed on in 1946 from a houseboat on the New River.

 


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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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