ABS-CBN International, the largest Filipino entertainment, news and broadcast company in the US, announced the launch of “Lifestyle Network” on Time Warner Cable in Los Angeles and San Diego.
The new channel will be dedicated to informing, enriching, empowering and inspiring Filipino Americans in English while providing audiences a wellspring of smart, practical, innovative guidance on living well.
With Lifestyle Network, the leading Filipino multimedia company in the U.S. expands its content coverage by offering a new channel which ABS-CBN North America Managing Director and Global Content Head Olivia De Jesus described as “appealing to a market seeking diverse, fresh, rich experiences, information and entertainment that helps balance their lives, improve their well-being, fire up their dreams and fuel their passion.”
“We recognize that TFC needed a companion specialty channel that caters more to Filipinos who are looking for programming that addresses personal improvement, individual empowerment and expansion of one’s world,” said ABS-CBN North America Regional Marketing Head and Senior Director Jun Del Rosario. “We are very pleased to have Time Warner Cable as our partner in bringing Lifestyle Network to the Filipino community in Southern California. We appreciate that TWC believes in TFC’s leadership and expertise in reaching the Filipino demographic while we acknowledge their solid commitment to having a robust and rich international programming.”
