The Walk flips in Atlanta

By on Aug, 26 2013 with Comments 0

CumulusCumulus’ W255CJ-FM 98.9 Atlanta has flipped from Christian AC/Country “The Walk” to Oldies as “Oldies 98.9.” The station’s current facility was a move-in in 2011. Previously, it was most recently programmed as 99X, which originally began on full-power station WNNX (now WWWQ) FM 99.7 in 1992, then reappeared on W250BC FM 97.9, before moving to this station in June 2011, which was then followed by active rock “98.9 The Bone” in September 2012, and Christian AC/Country “98.9 The Walk” in February 2013.

It has a power of 250 watts but at great height on the WWWQ-FM tower near North Druid Hills, GA.

On 8/25, four websites were registered that would signify a format change to classic hits as 98.9 The True Oldies Channel (Scott Shannon), The True Oldies Channel 98.9, Atlanta’s True Oldies 98.9, or Oldies 98.9. This would be the third format change on 98.9 in a calendar year, and would bring Oldies back to Atlanta after WYAY dropped it for all-news in May 2012. On 8/6 at 11:00 AM, the station began stunting with songs from the 1960s with the word “Walk” in the title. One hour later, the station relaunched as True Oldies 98.9, launching with “Jumping Jack Flash” by the Rolling Stones.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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