The CW signs Saban Brands for kids block

By on Jul, 3 2012 with Comments 0

The CW Television NetworkKidsco Media Ventures an affiliate of Saban Brands, will supply programming for The CW Network’s five-hour, Saturday morning kids television block, allowing the company to create a revitalized and branded block with programming and promotion. The block will be anchored by franchises such as Power Rangers and Yu-Gi-Oh!, in addition to other soon-to-be-announced action/adventure and comedy shows. The company plans to re-brand the daypart, which will air on The CW Saturday mornings from 7 a.m. -12 p.m. starting this fall.

The new block will provide the company’s programming, brands, and marketing initiatives with access to 110 million households – a truly national audience, reaching 10 million more homes than anything delivered through cable. Furthermore, with the broadcast entity comes a passionate and dedicated online audience of kids, thereby providing an additional platform on which to connect with fans and viewers. A robust new website will also be launching, providing exciting content and activities that will keep kids engaged 24/7/365.

“We are very excited to partner with Haim Saban and Saban Brands, an individual and a company with a celebrated history of creating and distributing world-class children’s programming,” said John Maatta, Chief Operating Officer, The CW. “The association with Saban and the programming and marketing they will bring to us will be a great asset for The CW and its affiliates on Saturday mornings.”

This new partnership with continues Saban Brands’ growth since reacquiring the Power Rangers property in 2010. Power Rangers is about to celebrate its 20th season.

Filed Under Adbiz Broadcast News

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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