TV Sitcoms, Consumers and Retail

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MIB Reports SitcomsIntroduction to the Sitcom programming report
Three fourths of all Americans watch a sitcom on at least an occasional basis. But the core audience consists of just over a fourth of the total population. The audience delivers much of the benefit of a homogenized cross-section of America, and has to please brand-building advertisers by being so close to the middle and at the same time favoring the younger side and losing the very oldest segment of the population. Keep reading and see how it all shakes out.


In the first part, we’ll look at the demographics, which as we mentioned are a rough mirror of America’s total 18+ makeup. The second section looks at how media influences the group, when they’re watching TV, and what else they tune in to. Finally, we’ll look into how the group interacts with the retail community.

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