Scoping out the CBS-Beasley mega-swap

By on Oct, 4 2014 with Comments 0

David SchutzThe simple fact of the matter is that if you place the stations in the big radio swap between CBS and Beasley next to one another, they don’t quite match up. But add in strategic considerations and, according to radio financial expert David Schutz, the deal makes perfect sense, or perhaps we should say dollars and cents.

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