Here’s an exclusive chart of just-released ratings results for Winter 2014 from WestwoodOne. It details ratings wins over the last three months of Michael Savage vs. Sean Hannity. These are head-to-head comparisons in the same daypart in key major markets:
After besting Hannity in the Top 5 markets in January, Savage continued to dominate the Top 5 markets for Adults 25-54 in February. Savage also dominated at his flagship station WABC-AM New York as well. Below are the comps in February. The Savage Nation does not air in LA.
Savage v. Hannity
#1 in New York WABC-AM 1.1 vs .5
#3 Chicago WLS-AM 1.2 vs .2
#4 San Francisco KFSO-AM 1.5 vs .5
#5 Dallas-Ft. Worth WBAP-AM 1.3 vs .5
Source: Nielsen PPM, February 2014, A 25-54
Eric Stanger, Vice President, Operations and Affiliate Marketing: “The Sean Hannity Show,” Premiere Networks, delivered a few facts from the Hannity camp, as well:
“Savage has lost much of the audience he inherited from Hannity:
Men 25-54:
WABC-AM NY: 18% down
KSFO-AM SF: 29% down
WBAP-AM Dallas: 51% down
P12plus:
KSFO-AM SF 40% down
Dallas WBAP-AM 26% DOWN
WABC-AM NY 10% down
A25-54:
WABC-NY 26% down
KSFO-AM SF 17% down
WBAP-AM Dallas 17% down
(Source: Nielsen Audio, PPM, DEC’13 to MAR’14, Exact Times, AQH)
Meanwhile, Sean Hannity continues exploding growth on his new stations:
Men 25-54:
WOR-AM NY: 50% up
KEIB-AM LA: 100% up
KSKY-AM Dallas: 56% up
WIOD-AM Miami (moved to live clear 1/14) 71% up
WFLA-AM Tampa (moved to live clear 1/14) 500% up
KHOW-AM Denver (moved to live clear 1/14) 560% up
A25-54
WOR-AM 25% UP
KEIB-LA 520% UP
KSKY-AM Dallas 55% UP
P12plus
WOR-AM NY 83% UP
KEIB-AM LA 158% UP
KSKY-AM Dallas 117% UP
(Source: Nielsen Audio, PPM, DEC’13 to MAR’14, Exact Times, AQH)
The Sean Hannity Show is the 2nd most listened to talk radio show in the country, with over 500 affiliates and an estimated weekly audience of over 11 million. We are thrilled to be celebrating our 13th year of success in national syndication.”
what do you predict for the savage show? are his ratings dropping?
thx
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