PPMs for LA, St. Louis, Pittsburgh

By on Jun, 23 2014 with Comments 0

Clark-SmidtThe Nielsen May PPM is a big one and today’s summary covers the delayed LA numbers, along with St. Louis and Pittsburgh.  With timing better than that old April / May Arbitron, the numbers give a forecast barometer for programming & positioning, sales & strategy:

2. LOS ANGELES.  Take two.  Top Shares & Cume:  #1 Double Win CHR KIIS/KVVS 5.3 share 3,564,900 cume, Classic Hits KRTH 5.1 2nd at #5 cume, Hot A/C KBIG 4.8  #3 share #2 cume,  #4 cume & #4 share is RymCHR KPWR at 4.4, A/C KOST has a 4.2 for 5th share 3rd cume.  Mar/Apr/May Share Gains:  Classic Hits KRTH +.9, Spanish CHR KXOL +.5 and +.4 each for Romantica KLVE, Classic Rock KSWD, Urban A/C KTWV and Sports KLAC.  M/A/M Declines: Hot A/C KOST -.8, Mod.Rock KYSR/KSRY -.8, Talk KFI -.5, Reg. Mexican KDLD/KDLE -.5  Cluster Total Shares:  CCU-E 23.4;  CBS 20.9; UNIVISION 9.7.   

21.  ST. LOUIS.  Emmis Classic Hits KIHT and ModRock KPNT included.  Top 5 Shares:  News/Talk KMOX 7.9, Country WIL/F 7.5, Oldies KLOU 6.4 tie with Rock KSHE, Country KSD 6.0.  #1 Cume:  CHR KSLZ 712,500 at #9 share, Adult Hits WARH #2 cume & #8 share, KLOU #3 cume & share, Hot A/C KYKY #4 cume #6 share, KSD 5 and 5.  March/April/May Share Gains:  KMOX +1.3, KSD +.6, KLOU +.4, WIL +.2, KSHE +.2.  M/A/M Declines:  UrbanContemp WHHL -1.3, CHR WSLZ -.9, WARH -.6, KYKY -.5.  Cluster Leaders:  CBS 18.6,  EMMIS 16.9,  HUBBARD 15.4,  CCU-E 13.7.

25.  PITTSBURGH.  CBS N/T KDKA/A and Sports KDKA/F included.  Top 5 Shares:  Classic Hits WWSW/F 8.0, Adult Hits WRRK 7.6, Rock WDVE 7.0, CHR WKST/F 6.9, Country WDSY/F 6.9.  Top Cumes:  Classic Hits WWSW/F #1 cume & share, WKST/F #2 & #4, WRRK #3 & #2, WDVE #4 share and #3 cume, Hot A/C WBZZ is #5 & #6.  March/April/May Share Gains:  Sports KDKA/F +1.1Hot A/C WBZZ +.5, ModRock WXDX/F +.3, Talk WPGB +.3, WDSY/F +.2, WRRK +.2.  M/A/M Declines:  KDKA -1.3, Rock WDVE -1.0, CHR WKST -.8, News/Talk WESA -.5, Hot A/C WLTJ -.3.  Cluster Leaders:  CCU-E  28.9, CBS 22.1, STEEL CITY 11.8.

–Clark Smidt – Media Connects

clarkfsmidt@gmail.com 978 470 2120 www.broadcastideas.com

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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