PPM Day 2 Update

By on Jun, 11 2014 with Comments 0

Clark-SmidtThe Nielsen May PPM is closest in timing to the traditionally most important book of the year:  The April / May Arbitron of the past.  One page in the old book, Mon-Sun 6a-Mid AQH, gave us the full demo snap-shot for every station in the market. Now, here’s DAY 2 of the just delivered, market overview of today’s Nielsen subscribers:

7.  WASHINGTON, D.C.   Top 5 Total Shares:  News WTOP/WTLP 8.1, News/Talk WAMU 6.9, CHR WIHT 6.6, Urban A/C WMMJ 4.5, Classical WETA/WMGS 4.3.  #1 Cume: CHR WIHT 1,323,800, WTOPWTLP, Hot A/C WIAD at #3 cume #7 share, Rym/CHR WPGC #9 share, ModRock WWDC #5 cume #8 share.  March/April/May Share Gains:  Classical WEAT/WMGS +1.2, CBS Sports WJFK +.7, WWDC +.5, Country WZMQ +.3.  M/A/M Declines:  News WTOP/WTLP -.8, CHR WIHT -.6, News/Talk WMAL A/F -.5, Urban WMMJ -.5.  Format Competition:  News/Talk 4, Urban 3.  Cluster Leaders: CCU-E 14.0; CBS 12.8; RADIO ONE 12.1; HUBBARD 8.1; CMLS 5.2.

10.  BOSTON.  Top 5 Shares:  CHR WXKS/F 7.6, Country WKLB 6.8, A/C WMJX 6.5, News/Talk WBZ 5.5, Classic Hits WROR 5.4.  #1 Cume: WXKS 1,397,900, WMJX #3 share, CHR WODS #3 cume #13 share, Classic HIts WROR #4 cume #5 share, Hot A/C WBMX #5 cume #8 share.  March/April/May Share Gains:  Sports WEEI/F +.7, Rock WAAF +.6, Classic Rock WZLX +.5, Country WKLB +.5, and +.4 for both CBS Sports WBZ/FM and WKXS/F., M/A/M Declines:  News/Talkers WBUR and WBZ both -.9, CHR WODS -.6, A/C WMJX -.4. Hot A/C WBMX -.2.  Format Competition:  CHR 6, News/Talk 4, Sports 3.  Cluster Leaders:  GREATER MEDIA 25.4, CBS 22.9, CCU-E 12.8; ENTERCOM 9.4, WGBH ED. FOUNDATION 3.8.

11.  DETROIT.  Top 5 Shares:  CBS SPORTS WXYT 7.9, Classic Hits WOMC 6.7, Urban WMXD 6.5, News WWJ 6.3,  Country WYCD 5.5.  #1 Cume: A/C WIAD 1,132,100, CHR WKQI #2 cume #7 share,  WMXD at 3 & 3, WYCD 4th cume 5th share, WCSX 5th and 8th.  March/April/May Share Gains:  Sports WXYT 3.2, Classic Rock WCSX +.8, Rock WRIF +.6, Country WYCD +.4.   M/A/M Declines:  Urban A/C WMXD -1.8, News WWJ -.9, Urban Contemp. WGPR -.8, A/C WNIC -.8, Gospel WPZR -.6.  Format Competition:  Urban 5, Classic Hits/Rock 3.  Cluster Leaders:  CBS 29.7, CCU-E 22.7, CMLS 11.1, RADIO ONE 10.6, GREATER MEDIA 9.6.

12. MIAMI.   Top 5 Shares:  Urban A/C WHQT 8.0, Spanish Hits WAMR/F 6.3, A/C WLYF 5.4, Soft A/C WFEZ 5.4, CHR WHYI/F 5.3  #1 Cume: Rym/CHR WPOW 1,152,400, WLYF #2 cume #3 share, WHYI #3 & #5, CHR WFLC #4 cume #10 share, Urban Contemp. WEDR #5 and #7. March/April/May Share Gains: Spanish News/Talk WAQI +1.2, CHR WFLC+.6, Soft A/C WFEZ +.4, WHYI/F +.4 , WAMR/F +.3.   M/A/M Declines: Classic Hits WMXJ -.9, Classic Rock -.9, Urban Contemp. WEDR -.5, Tropical WXDJ -.3. Heaviest Format Competition:  Spanish/Tropical 8, A/C 3, CHR 3.  Cluster Leaders:  COX 21.6, CCU-E 18.5, UNIVISION 13.5, LINCOLN FINANCIAL 11.5, BEASLEY 8.0.

13.  SEATTLE.  Top 5:  CHR KQMV 6.2, Soft A/C KRWM 5.8, Rock WISW 5.5, Classic Rock KZOK 5.2, Country WWKF 4.7  #1 Cume: CHR KQMW 979,700. KRWM #2 cume #2 share, Classic Hits KJR/F #3 & #6, Country KKWF #4 & #5,  KISW #5 cume #3 share.  March/April/May Share Gains:  Sports KIRO +9, KRWM +.8, KKWF +.6, Adult Hits KJAQ +.6, KQMV +.5, M/A/M Declines: News/Talk KIRO/F -1.1, News/Talk WUOW A/F -.9, KZOK/F -.4.

Format Competition:  Rock/Mod Rock 3, Classic Hits/Rock 3.   Cluster Leaders:  ENTERCOM 16.0, HUBBARD 15.7, CBS 12.6, CCU-E 9.4, BONNEVILLE 9.3.

14.  PHOENIX.  Top 5:  A/C KESZ 6.1, Hot A/C KMXP 5.4, Classic Hits KOOL/F 5.2, Country KNIX.F 5.0, Classic Rock KSLX 5.0.  #1 Cume: A/C KESZ 1,07,400.  Rym/CHR KKFR #2 cume #10 share, KMXP #3 & #2, KOOL/F #4 & #3, CHR KZZP #5 cume #6 share.  March/April/May Gains: Spanish Hits KVIB +.8, News/Talk KKJZ +.7, KESZ +.7, Adult Hits KYOT +.4, Spanish Adult KVVA/KDVA +.4  M/A/M Declines: News/Talk KIRO/F -1.1, News/Talk WUOW A/F -.9, KZOK/F -.4.  Format Competition:  A/C 3, Classic Hits/Rock 3, News/Talk 3.  Cluster Leaders:  CCU-E 31.6, CBS 12.8, HUBBARD 11.9, YUCAIPA 9.2, BONNEVILLE  6.0.

15.  MINNEAPOLIS.   Top 5 Share leaders:  Classic Rock KQRS/F 8.4, Hot A/C KTSP/F 7.3, Adult Hits KZJK 7.1, Classic Hits KQQL 6.0, Country KMNB 5.7.  #1 Cume: Hot A/C KSTP/F 997,500.  KQQL #2 cume #4 share, Hot A/C KTCZ #3 cume #10 share, Country KMNB #4 & #5, KZJK #5 & #3.  March/April/May Gains: News/Talk WCCO +1.1, KQRS +1.0, Sports KFXN +.8, KESZ +.7, Adult Hits KZJK +.4, KTWN/F +.4.  M/A/M Declines:  Christian KTIS/F -1.1, Talk KTLK -.9, KQQL -.7.   Format Competition:  News/Talk 4, A/C 3, Classic Hits/Rock 3.  Cluster Leaders:  CBS 17.9, CCU-E 16.3, CMLS 13.9, CBS 12.8, HUBBARD 9.9, AMERICAN PUBLIC 9.8.

17. SAN DIEGO.   Top 5:  CHR KHTS/F 5.6, A/C KIFM 5.2,  Hot A/C KMYI 5.0, A/C KYXY 4.9, News/Talk KPBS/KQVO 4.7.  #1 Cume:  CHR KHTS/F 861,400.  KMYI #2 cume #3 share, Rym/CHR XMITZ #3 cume #8 share, KIFM #4 & #2, KYXY #5 and #4.  March/April/May Share Gains:  A/C KYXY +.6, WHTS/F +.5, Sports XEPRS +.5, Spanish Adult KLQV +.5, RymOlides XHRM and Adult Alternative KPRI +.4. M/A/M Declines:  Classic Rock KGB/F -.8, Adult Hits KFMB -.4, Country KSON/KSOQ -.4, News/Talk KPBS -.3. Format Competition:  Spanish/Mexican 5, Rock 4, A/C 4.  Cluster Leaders:  CCU-E 34.2, LOCAL MEDIA SAN DIEGO 11.9, LINCOLN FINANCIAL 9.7.

18. TAMPA.   Top 5:  Classic Hits WXGL 6.6,  CHR WPOI 5.5, A/C WWRM 5.0, Country WFUS 5.0, Classic Hits WRBQ/F  4.8.  #1 Cume:  A/C WPOI 701,100.  WWRM #2 cume #3 share, Hot A/C WMTX #3 cume #6 share, WXGL #4, WRBQ/F #5. March/April/May Share Gains:  Spanish CHR WYUU +1.0, WXGL +.7, Classic Rock WMTX-HD2 +.6.  M/A/M Declines:  WRBQ -.6, ModRock WSUN -.6, Christian WCIE -.4, Country WQYK -.4, Country WFUS -.3. Format Competition:  Classic Rock/Classic Hits 3, News/Talk 2, Rock 2. Cluster Leaders:  COX 23.3, CBS 19.0, CCU-E  16.3.

20.  DENVER.   Top 5:  Country KYGO/F 5.7.  Rym/CHR KQKS 5.6, Hot A/C KLAC 5.3, Soft A/C KOSI 5.3, ModRock KTCL 5.0.  #1 Cume: Soft A/C KOSI 715,600.  Rym/CHR KPIT #2 cume #10 share, KTCL #3 cume #5 share, KQKS #4 cume, KALC #5 cume #3 share. March/April/May Share Gains:  Regional Mexican KXPK +.8, News/Talk KOA +.8, Classic Rock KQMT +.4, Hot A/C KIMN +.4.  M/A/M Declines:  Classic Hits KXKL/F -.5, Rock KBPI -.5, Rym/AC KJHM -.4, KYGO -.4, Classic Rock KRFX -.3  Format Competition:  Classic Rock/Classic Hits 4, A/C 4.  Cluster Leaders:  CCU-E  27.1, LINCOLN FINANCIAL 16.1, ETM 16.0, WILKS 9.9.

21.  BALTIMORE.  Top 5:  Urban A/C WWIN/F 7.9, Country WPOC 7.4, Urban Contemp. WERQ/F 7.2, Hot A/C WWMX 5.2, A/C WLIF 4.8.  #1 Cume: A/C WLIF 666,900.  WWMX #2 cume #4 share, Rym/CHR WZFT #3 & #9, WERQ #4 & #3, WPOC #5 & #2.  March/April/May Share Gains:  Rym/CHR WZFT +1.4, Christian WRBS +.8, Classic Rock WBZA +.7, WPOC +.5.  M/A/M Declines:  A/C WLIF -1.2, Talk WCBM -.8, Rock WYII -.6, Adult Hits WQSR -.5.  Format Competition:  Urban 6, News/Talk 3. Cluster Leaders:  CBS 17.3, CCU-E 13.3, RADIO ONE 8.0.

21.  ST. LOUIS.   Top 5 Total Shares:  News/Talk KMOX 7.9, Country WIL/F 7.5, Oldies KLOU 6.4 tie with Rock KSHE, Country KSD 6.0.  #1 Cume:  CHR KSLZ 712,500 at #9 share, Adult Hits WARH #2 cume & #8 share, KLOU #3 cume & share, Hot A/C KYKY #4 cume #6 share, KSD 5 and 5.  March/April/May Share Gains:  KMOX +1.3, KSD +.6, KLOU +.4, WIL +2, KSHE +.2. M/A/M Declines:  Urban Contemp. WHHL -1.3, CHR WSLZ -.9, WARH -.6, KYKY -.5.  Competition:  Rock/ModRock, N/T, Country 2 each.  Cluster Leaders:  CCU-E 19.1, HUBBARD 15.4, CBS 13.2, EMMIS 10.3 partial.

It’s all about protecting the bottom with content & presentation.  When excellent, listeners and advertisers come!

–CLARK SMIDT, Broadcast Advisor / Media Connector has applied radio ratings and sales strategy since 1971, at WBZ AM & FM, Boston. Customized assignments focus on specific priorities, cost-savings and best use of resources to add audience, income and value.

clarkfsmidt@gmail.com 978 470 2120, Andover, MA. www.broadcastideas.com

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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