Politico questions lawmakers’ PSA connection with LRFA

By on Jun, 3 2014 with Comments 0

U.S. CongressNAB’s practice of letting members of Congress record PSAs for free could be serving another purpose that benefits the industry, based on a Politico analysis of lawmaker participation. The NAB operates a long-running program allowing members and their spouses to record PSAs on topics like breast cancer awareness and distracted driving that air on local TV and radio stations in their home districts. However, notes the story, the free airtime on community stations comes just as broadcasters are trying to showcase the importance of local radio and fight against possible new royalty fees for stations.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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