NBC claims Monday with The Voice

By on Mar, 13 2012 with Comments 0

NBCMonday Results:

  • From 8-10 p.m. ET, “The Voice” (5.1 rating,      14 share in adults 18-49, 14.3 million viewers overall) led NBC to the      nightlong win by dominating its time period, out-rating ABC’s finale of      “The Bachelor” by 76 percent in adults 18-49 (with a 5.1      rating vs. a 2.9) and by 57 percent or 5.2 million persons in total      viewers (14.3 million vs. 9.1 million).  Versus NBC’s averages in the      time period this season prior to “The  Voice,” last night’s      telecast is up 183 percent in 18-49 rating (with a 5.1 vs. a 1.8) and up      156 percent in total viewers (14.322 million vs. 5.587 million).
  • Despite the arrival of Daylight Saving Time and last night’s      special competition from the “Bachelor” finale, “The Voice” dominated the time      period among ABC, CBS, NBC and Fox in every key ratings category — adults, men and women 18-34, 18-49 and      25-54, as well as total viewers.
  • “The Voice” has now generated NBC’s six highest      non-Olympic 18-49 ratings in this slot in nearly four and a half years (since September 24, 2007).
  • At 10 p.m. ET, “Smash” (2.4/6 in 18-49, 7.1 million viewers overall) delivered its second-highest 18-49 and      total-viewer results in the past four weeks, despite last night’s special      competition from ABC’s “The Bachelor: After the Final Rose” (which out-rated the “Bachelor”      finale and improved the time period for ABC by 136 percent versus last      week’s 1.4 rating for a “Castle” encore)   Note that “Smash” grows by an      average 35 percent above these next-day “live plus same day” 18-49      ratings when Nielsen adds the extra time-shifted viewing included in      “live plus seven day” results
  • “Smash” has now delivered NBC’s six highest 18-49      ratings in in this time period since September 20, 2010.  Last night’s “Smash” beat NBC’s time-period average      this season prior to “Smash” by 140 percent in 18-49 rating (with a 2.4 vs. a 1.0) and      by 85 percent in total viewers (7.142 million vs. 3.864 million).
  • NBC led the night in all key categories, topping #2 ABC in      adults 18-49 by a 40 percent margin (with a 4.2 rating vs. a 3.0).  NBC has now won five of the last six      Mondays in 18-49 after      having not won      an in-season Monday      with regularly scheduled programming in four years

In Late-Night Metered Markets Monday night:

  • In Nielsen’s 56 metered markets, household results were:      “The Tonight Show with Jay Leno,” 2.9/7; CBS’s “Late Show      with David Letterman,” 2.3/6; and ABC’s combo of      “Nightline,” 3.4/8; and “Jimmy Kimmel Live,” 1.9/6.
  • In the 25 markets with Local People Meters, adult 18-49      results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late      Show,” 0.6/3; “Nightline,” 1.1/5; and “Jimmy Kimmel      Live,” 0.7/3.
  • At 12:35 a.m., “Late Night with Jimmy Fallon”      (1.3/4 in metered-market households with an encore) beat CBS’s first-run      “Late Late Show with Craig Ferguson” (1.1/4).  In the 25      markets with Local People Meters, “Late Night” (0.5/3 in 18-49      with an encore) topped “Late Late Show” (0.4/2).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged      a 0.8/3 with an encore in metered-market households and a 0.3/3 in adults      18-49 in the 25 markets with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
(Source: NBC)

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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