More Nielsen Audio September ratings results

By on Oct, 7 2014 with Comments 0

Clark-SmidtBy Clark Smidt. Results of the radio wars in a number of large markets, from Minneapolis to Pittsburgh. Plus a look at what CBS and Beasley will be running once their epic swap makes it to the finish line.

ReCapping the CBS – Beasley stations trade: CBS is now #1 radio 6+ in #8 PHILADELPHIA with 2 FM’s and an 8.2 share. Add that to the current CBS O&O cluster of 3 FMs and 2AMs, to total 24.3 topping iHeartMedia 22.3 by 2 points. CBS enters #12 MIAMI with two FM’s, an AM and an 8.1 share to combine with TV interests as Miami radio ranks Cox 21.2, iHeart 17.5, Univision 13.8 and Lincoln Financial 11.0. In return, Beasley enters #18 TAMPA with an instant #3 cluster – 5 FMs, 1 AM and an 18.8 share behind iHeart 29.1 and #1 Cox 35.8. Beasley hits a “walk-on home run” getting the #1 cluster in #24 CHARLOTTE: 5 FMs – including the market’s #1 & #2 FMs and a pair of AMs (one PARKING iconic WBCN calls) for a big 31.8 share. iHeart trails 27.6, RadioOne 8.9 and Greater Media 6.1.

Now, the continuing scorecard and observations for the just released total 6+ audience from Nielsen Top 25 PPM markets, July/August/September:

16. MINNEAPOLIS. 2,756,200. A 1-2 iHeart win with CHR KDWB #1 share 8.4-7.9-7.5 & #2 cume by just 1700 under the top. 2nd is ClassicHits KQQL 7.0-7.0-7.4 CMLS Classic Rock WQRS 8.1-8.1-7.1, CBS Country KMNB 6.6-6.3-6.8 and Hubbard HotA/C KSTP #1 cume 951k on 5th share 7.1-6.8-6.7. Music. CBS AdultHits KZJK and iHeart Country KEEY/F steady and tied at 6.3; iHeart HotA/C KTCZ 6.0, U. Northwestern State Christian KTIS up 4.7-4.9-5.5, Culumus Rock KXXR 5.0-5.2-5.4, American Public Media AA KCMP 3.9-4.2-4.3 and co-owned APM Classical KSJN 2.4. Communications&Development Urban 1.5 and Minnesota Twins owned Northern Lights Broadcasting fans to end the season at 1.0. Sports. iHeart KXFN up 3.1-3.6-4.2, Hubbard KSTP holds 1.6. News/Talk. CBS WCCO/WCCO-HD2 3.8, America Public N/T KNOW 3.6, iHeart Talk KTLK 1.9, Hubbard Talk KTMY 1.5.
Minneapolis Market: Stations 48, Subscribers 50%, AfroAm 8%, Spanish 5%, Swings: +.6 Christian KITS & Sports KFXN; -1.0 ClassicRock KQRS. Cluster Shares: iHeart 33.3, CBS 16.1, CMLS 12.5, American Public Media 11, Hubbard 9.6.

17. SAN DIEGO. 2,648,300. iHeart CHR KHTS is #1 & #1, shares 5.7-5.8-6.0, cume 855k. Lincoln Financial SoftA/C KIFM 2nd, 5.2-5.6-5.2, San Diego State N/T KPBS/KQVO 4.6-4.3-5.0, iHeart ClassicRock KGB/F 3.5-3.8-4.5 ties for 4th with Local Media of San Diego RymCHR XHITZ 3.8-4.6-4.5. Music. Local Media RymOldies XHRM 4.1-4.0-4.4 & ModRock XERRA/F 3.3 behind Lincoln Financial ModRock KBZT 3.5. Lincoln Financial has the exclusive Country KSONM/KSOQ 4.5-4.2-4.3. iHeart HotA/C KMXI 4.9-4.8-4.3, MidWest TV Hot A/C KFMB 2.5-2.7-2.3. CBS A/C KYXY 5.0-4.2-4.1, CHR KEGY 3.8, iHeart RymAC KSSX 2.4 and iHeart Rock KIOZ 3.9. CBS CHR KEGY sticks 3.8, Radio SanDiego ClassicHits XHPRS 3.1 & AA KPRI 1.8. For Univision: Spanish Hits KLVQ 3.6, RegionalMex KLNV 2.6 and RegMex 1.1. Imagen Informative SpanishHits XHKTN 1.3. Sports Radio SD 3.2, iHeart KLSD out there at .9. N/T iHeart KOGO 1.6, Midwest TV N/T KMFB 1.5.
San Diego Market: Stations 39, Subscribers 77%, Spanish 31%, AfroAm 5%, Swings +7 N/T KPBS & ClassicRock KGB/F, -1.5 HotA/C KMYI & Rock KIOZ. Shares iHeart 23.6, Lincoln Financial 13.0, Local Media of San Diego 12.2, CBS 7.9, Univision 6.2.

18. Tampa and 19. Long Island, are previously covered and available in RBR search under Clark Smidt.

20. DENVER. 2,362,700. Entravision Spanish Adult KJMN big jump 4.5-4.6-6.3 and takes #1 share with #16 cume! TSL on stereoiods. Lincoln Financial Media RymCHR KQKS 2nd, 5.5-6.0-5.7 and LFM Country KYGO/F 6.2-5.6-5.3, in a 3 way 3rd place tie with Entercom ClassicRock KCFR 5.3-4.7-5.3 and Public Broadcasting of Colorado N/T KCFR 3.7-3.8-5.3. Music. iHeart: AA KBCO 5.2-5.9-5.1, ModRock WTCL 4.7, ClassicRock KRFX holding 4.2, Rock KBPI 3.8, RymCHR KPTT sticks 3.6 with #1 cume 481k on #15 share. ETM SoftA/C KOSI slips to 4.6 while ETM HotA/C KALC 5.6-5.3-4.7, Wilks HotA/C KIMN 3.6-4.2-4.5. Wilks Classic Hits KXXL 3.7-3.8-3.4 & Country KWOF hangs 1.9. Educational Media Christian KLDV 3.7-4.1-4.2, Entravision RegMexican KXKL 4.3-3.9-3.5, Max Broadcast Group RymA/C KJHM 3.5-3.5-3.0, Lincoln Financial Oldies KRWZ 1.3, Rocky Mountain Public Jazz KUVI/KUJZ 1.0. Talk. Lincoln Financial Comedy KYGO-HD2 gains 1.9-2.0-2.1, LFM Sports KKFN 1.8, iHeart Talk KHOW 1.2.
Mile High Market: Stations 37, Subscribers 78%, Spanish 21%, AfroAm 6%, Swings +1.7 Spanish KJMN, -.7 SoftA.C KOSI. Shares: iHeart 27.1, Lincoln FInancial 16.2, ETM 14.2, Entravision 10.1, Wilks 5.3

21. BALTIMORE. 2,317,700. iHeart Country WPOC takes #1 share 8.4-7.2-8.2 on 4th cume. Radio One Urban WERQ 2nd, 7.5-7.8-6.8 and ROI UrbanA/C WWIN is 4th falling 7.8-7.4-6.0. CBS HotA/C WWMX moves into 3rd 4.3-4.1-5.2 with #1 cume 617k. iHeart RymCHR WZFT leaps into 5th, 4.3-4.1-5.2. Music. CBS A/C WLIF 4.5-3.8-4.4, Peter& John Fellowship Christian WRBS kneels 4.5-5.7-4.3, Baltimore City College Classical WBJC 2.3 and iHeart Gospel WCAO also steady, 2.3. Close race between 3 rock genres: Shamrock Classic Rock WZBA 4.3-4.4-4.1, iHeart AdultHits WQSR 4.2-3.9-3.8, Hearst TV Rock WIYY moves 3.0-3.2-3.6 while Hearst leads News/Talk with the high flying Orioles 4.5-4.2-5.0. Your Public Radio News WYPR holds 2.3, WCBM MD. Talk WCBM 1.6, CBS News WNEW 1.2-1.4-1.5 and CBS Sports WJZ stays .1.
“Barefoot in Baltimore” Market: Stations 37, Subscribers 78%, AfroAm 29%, Spanish 5%, Swings: +1.1 RymCHR WZFT, -1.4 Christian WRBS. Shares: iHeart 19.1, CBS 18.5, RadioOne 13.6, Hearst TV 8.6.

22. ST. LOUIS. 2,310,500. CBS News/Talk KMOX is #1 and grows 7.3-7.8-8.6 on the #7 cume. CBS HotA/C KYKY moves 5.5-6.0-6.4 to tie Hubbard Country WIL/F 7.0-6.4-6.4. Emmis, Rock KSHE is 4th, 6.3-6.3-6.0 and Gateway Creative Christian KLJY rises 5.1-4.9-5.6. Music. iHeart: Oldies KLOU 6.0-6.1-5.4, CHR KSLZ has the #1 cume 702k on a roller coaster 4.8-6.0-4.9l, Country KSD off 5.8-5.0-4.8 keeping pace with Hubbard AdultHits WARH 5.2-5.0-4.8. Emmis Classic Hits KHIT 4.3-4.2-4.6, iHeart RymCHR KBWX 2.5-2.0-2.3, Urban A/C KMJM 2.0 and iHM Gospel KATZ 1.0. RadioOne: Urban WHHL 5.2-4.9-5.1 as R&B Oldies holds 4.3. University of Missouri News/Talk KWMU 4.7-4.0-4.3, Emms Talk KFTK 3.2, Hubbard Sports WXOS 3.0.
Golden Arch Market: Stations 43, Subscribers 49%, AfroAm 19%, Spanish 2%, Swings: +.8 N/T KMOX, -1.1 CHR KSLZ. Shares: CBS 19.2, Emmis 18.0, Hubbard 14.2, Radio One 9.4.

23. PORTLAND, OR. 2,124,500. iHeart A/C KKCW is #1 Share & #1 Cume 682k on 7.3-8.3-8.1. In 2nd, iHeart Oldies, now saying ClassicHits KLTH 6.7-6.8-6.2, Oregon Publ-c N/T KOBP 6.3-6.3-5.9 and 3 way tie for 4th: Alpha Country KUPL 5.7-6.4-5.8, Entercom Country KWJJ/F 6.1-5.8-5.8 and iHeart RymCHR 5.5-5.8-5.8. iHeart CHR follows 5.1-5.4-5.5 to tie ETM HotA/C KRSK 4.3-5.3-5.5, ETM AdultHits KYCH/F slips 4.5-4.9-4.1. ETM ClassicRock KGON dips 5.0-4.0-3.9 vs. iHeart ClassicRock KFBW 3.3-3.6-3.6. Alpha Media buches up with AA KNRK up 2.6-2.9-3.5, News/Talk KXL 2.4-2.9-3.5 and HotA/C KBFF 3.6-3.6-3.3 in a 3-way 3.3 tie with ETM ModRock KBFF and Salem Christian KFIS 3.3. All Classical Public KQAC 2.9, Salem RegionalMex KRYP 1.8, OregonPublic Jazz KMHD 1.5. Lots of Portland Sports: ETM KFXX 1.3, Alpha KXTG .8, iHeart KPOJ .5, ETM WMTT .4.
Portland Market: Stations 50, Subscribers 54%, Swings +.6 AA KINJK, N/T KXL/F and RegMex KRYP; -.8 AdultHits KYCH. Shares: iHeart 25.6, ETM 24.3, Alpha 17.3, Oregon Public 5.9.

24. CHARLOTTE, NC. 2,058,800. “CBS now Beasley” Country jumps back 7.7-6.3-7.7 for #1 share and a close #2 Cume. Beasley Urban WPEG 7.2-6.8-7.6. iHeart takes 3,4,5 with AdultHits WLKO 7.3-7.8-7.4, ClassicRock WRFX 7.8-7.7-6.8, Country WKKT 8.1-7.0-6.4. CBS: UrbanA/C WBAV/F 5.7-5.8-6.0, A/C 5.4-5.5-4.9 and CHR KNKS 4.0-4.2-4.3 for #1 cume 533k on #9 share. iHeart CHR WHQC 3.8-3.6-4.1 4.1 and ModRock WEND finishing up 2.2-2.7-2.9. RadioOne: R&BOldies slips 5.9-5.4-4.7, Gospel WPZS/WQNC 5.1-4.5-4.2. GreaterMedia HotA/C WLNK 3.9-4.1-3.6. Columbia Bible Christian 2.5, Blue Ridge Bible Christian .9, Davidson College Classical 1.0. News/Talk: University Radio Foundation WFAE/WFHE 2.6, GreaterMed1a WBT/WBT/F 2.5. Beaely gets Spots Combo WFNZ 1.0 and WBCN .3.
Charlotte Market: Stations 60, Subscribers 38%, AroAm 22%, Spanish 8%, Swings: +1.4 Country WSOC, -.9 Classic Rock WRFX. Shares: Beasley’s walk-on #1 31.8, iHeart 27.6, ROI 8.9, GreaterMedia 6.1.

25. PITTSBURGH. 1,990,400. Chalk up another Double #1 Win for iHeart Classic Hits WWSW 8.4-8.3-8.2 share and 631k cume. iHeart also ranks 2nd & 3rd with Rock WDVE 7.6-7.6-7.9 and CHR WKST holding 7.4-7.4-7.3. Steel City Media AdultHits WRRK is now 4th 7.1-7.4-7.0 and co-owned Hot A/C WLTJ 4.3-4.5-4.5, as the group expands into Kansas City at $100+ million. CBS: News/Talk KDKA has 5th, 5.3-5.4-6.2 with the extra base hit from Pirates Baseball, Country WDSY 7.3-6.5-6.0 ties CBS Sports 5.5-5.9-6.0 as Hot A/C WBZZ is 4.5-4.5-4.1. iHeart: Country Bull WPGB jumps 2.4-2.4-3.5, ModRock WXDX 3.4-3.8-3.3 and Sports WBGG .6. Essential Public N/T WESA gains 2.1-2.5-2.9, Pittsburgh Community AA WYEP 1.2.
Three Rivers Market: Stations 48, Subscribers 29%, Spanish 12%, AfroAm 9%, Swings: + 1.1 Country WPBG, -.5 Country WDSY and ModRock WXDX. Shares: iHeart 30.8, CBS 22.3, Steel City 11.5.

Stay Tuned. More to come from the PPM markets.

Broadcast Advisor Clark Smidt connects clients and Business Development with Branding, Strategy and insights from Research Director, Inc. Boston management since ’71 at WBUR, WBZ AM&FM ’71, Clark introduced the original Softrock for CBS/FM in ’77: Wonder. Without the thunder. Advising Radio/TV/Ad clients since 82, owner/operator ’87- 2012, he implements no-cost digital/mobil synergy, positioning, presentation and local service that sells. Surpass 4Q goals and set records in 2015. www.broadcastideas.com. 978 470-2120 clarkfsmidt@gmail.com.

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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