Media Bureau announces effective date of JSA Attribution Rule

By on Jun, 18 2014 with Comments 0

FCCMany already know the date, but the FCC has now made it official: On 4/15, the Commission released a Report and Order in the 2014 Quadrennial Regulatory Review – Review of the Commission’s Broadcast Ownership Rules and Other Rules. In it, the Commission adopted an attribution rule for television joint sales agreements (JSAs), establishing that same-market television JSAs for more than 15% of the weekly advertising time for the brokered station are to be counted toward the brokering station’s ownership totals, just as the Commission has long done with respect to radio stations.

To avoid disruption of current business arrangements, the Report and Order provided a two-year compliance period — from the effective date of the Report and Order — for parties to same-market JSAs in existence as of the release date whose attribution results in a violation of the broadcast ownership limits to come into compliance with the broadcast ownership rules. The effective date of the Report and Order is 30 days after publication of the text or summary thereof in the Federal Register.

By this Public Notice, the Media Bureau announces that the Report and Order was published in the Federal Register on May 20, 2014. Accordingly, the effective date of the television JSA attribution rule is June 19, 2014, and the two-year compliance period will end on June 19, 2016.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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