This Media Owner Is Not Loving The Spectrum Auction

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By Adam R Jacobson
RBR + TVBR


In the Tidewater region of Virginia lies a media company mainly known for its radio stations across six markets, including Norfolk.

Unbeknownst to some, this company — Max Media — also has among its holdings two TV stations, each with a satellite station, in Puerto Rico. The company also owns WNKY-40 in Bowling Green, Ky. Its main signal is the market’s NBC affiliate; its DT2 signal is the market’s CBS affiliate.

gene-lovingThis explains why Max Media Chairman/CEO Gene Loving has a vested interest in the FCC’s incentive auction, which is set to conclude Stage 4 of the Reverse Auction today (1/13).

Loving is hardly loving how the auction is transpiring, and on Thursday (1/12) fired off a letter to the FCC’s two Republican Commissioners — Ajit Pai and Michael O’Rielly — to raise some serious issues that are now known about the incentive spectrum auction.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.
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