“Legends 100.3” coming to West Palm Beach

By on Oct, 16 2013 with Comments 0

Legends 100.3 FMDick Robinson (host of American Standards by the Sea) is launching a new standards FM in Palm Beach County, FL. WLML-FM, licensed to Lake Park, FL (part of West Palm Beach),  will be 4-kW @ 377 feet HAAT. In September the station was granted the calls, which are meant to help brand the station as “Where Legendary Music Lives“. A website at www.LegendsRadio.com has been launched to introduce “Legends 100.3” to the market. The station should cover the market well, as the closest co-channel to the north is CCME’s WRUM-FM Orlando and to the south is WCTH-FM Plantation Key, FL.

From the website:

Legends 100.3 will be a locally owned and operated station, serving Palm Beach County. Dick Robinson, along with son James Robinson and daughters Missy and Jill, will head the operation, bringing over 50 years of experience in broadcasting to listeners.

Legends 100.3 will feature the best music ever recorded…Legendary music of the The Great American Songbook, performed by artists of yesterday and today. From Frank Sinatra and Ella Fitzgerald to Michael Bublé and Diana Krall, the audience will hear a unique blend of music that will keep them listening for longer periods than most stations.

Why will this excite you as an advertiser?

–Legends 100.3 will reach the second wealthiest county in the United States.

–Legends 100.3 will reach listeners who rank #1 in Florida for disposable income.

–Legends 100.3 will reach the people that up until now have been underserved by area radio and television stations.

–Legends 100.3 is committed to strong community support, attracting and involving listeners in Palm Beach County.

About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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