Radio Disney Gets A SoCal Translator

By on Oct, 25 2016 with Comments 0

This transaction may make some school-age children a little Goofy.

The Walt Disney Co. has finally decided to bring its teen-targeted Radio Disney Top 40 format to the FM dial in Southern California.

To accomplish this, it’s acquiring an FM translator and moving it from the Inland Empire to the greater Los Angeles area and will rebroadcast KDIS-AM.

But, Disney’s proposal could cause protests from iHeartMedia – given the frequency that’s been selected for the translator. It just happens to be the same for a big iHeart station in Riverside, Calif.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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