A Mobile Interactive Money-Maker For Radio

0

By Adam R Jacobson
RBR + TVBR


Jonathan Lacoste has one clear vision for his Boston-based company’s signature calling card: a mobile interactive content platform.

“I want to replace every single mobile landing page in existence,” says Lacoste, the co-founder and president of 5 1/2-year-old digital firm Jebbit.

That may seem like a big task for Lacoste, an individual who at age 21 was named to Forbes’ 30 Under 30 list in January 2015.

But, he believes it’s quite simple and based on one fundamental shift in consumer behavior. “There are tactics that have migrated from the PC to mobile devices that have not been in sync with the consumer experience,” he says.

Radio stations can benefit, he says. Beasley Media Group, through its acquisition of pioneering client Greater Media, already is.


RBR + TVBR’s WEEKLY TECH ROUNDUP gives you the insight, tools and knowledge to keep executive management aware of the tech trends and developments they need to know. In your inbox every Tuesday, at 11 a.m. Pacific. If you have comments or areas of interest you would like to see us cover, contact Adam at [email protected]



Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

SHARE
Previous articleSilent California Noncomm Set For Resurrection
Next articleSuggested Simplified File Systems
Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.