A Mobile Interactive Money-Maker For Radio
By Adam R Jacobson
RBR + TVBR
Jonathan Lacoste has one clear vision for his Boston-based company’s signature calling card: a mobile interactive content platform.
“I want to replace every single mobile landing page in existence,” says Lacoste, the co-founder and president of 5 1/2-year-old digital firm Jebbit.
That may seem like a big task for Lacoste, an individual who at age 21 was named to Forbes’ 30 Under 30 list in January 2015.
But, he believes it’s quite simple and based on one fundamental shift in consumer behavior. “There are tactics that have migrated from the PC to mobile devices that have not been in sync with the consumer experience,” he says.
Radio stations can benefit, he says. Beasley Media Group, through its acquisition of pioneering client Greater Media, already is.
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