InFOCUS: How HD Multicasts Can Bring More Revenue

By on Jan, 9 2017 with Comments 0

By Adam R Jacobson
RBR + TVBR

Norway is set to become the first nation on Earth to abandon its FM radio signals, after already ditching their AM radio signals. This will leave listeners with one over-the-air option: Consuming stations via DAB, a digital delivery option U.S. broadcasters rallied against during the Clinton administration.

HD RadioToday, in-band, on-channel broadcasts via Tessera subsidiary DTS’s HD Radio are the FCC-approved standard.

But, where are we with HD Radio’s multicast offerings? One broker thinks these HD2 and HD3 signals can potentially bring big bucks to broadcasters, while providing a much bigger coverage area for a group of operators FCC Commissioner Mignon Clyburn has long championed.


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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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