Hey, Pandora! Look at what iHeartMedia just did.
The parent company behind the iHeartRadio brand and “all-in-one” streaming music and live digital radio app used the biggest tech conference on the planet — CES 2017 in Las Vegas — to officially release its two new on-demand services: iHeartRadio Plus and iHeartRadio All Access powered by Napster.
The latter “All Access” option is available on desktop and on both iOS and Android-powered devices. It is also available on select consumer electronic devices; iHeart has an App on Roku, for instance.
Taking a swipe at Pandora and the like, iHeartRadio noted that it has the only product that provides subscribers both live radio and on-demand functionality. Others, the company notes, “simply add on demand functionality to a music collection experience.”
Some 84% of iHeartRadio users do not currently subscribe to an on-demand service.
At the same time, iHeart points out that 10 times more Americans listen to radio every month than use a subscription service.
Therefore, the company says, “The debut of iHeartRadio Plus and iHeartRadio All Access powered by Napster is a unique opportunity to capture these non-music subscribers with an on demand service built around radio. In addition, this new functionality will also be integrated across iHeartRadio’s network of more than a thousand local radio station and personality websites, where show hosts and top on-air talent will share their personal playlists as well as weekly top songs that aired on each station.”
Darren Davis, President of iHeartRadio, said the beta phase was particularly strong. “We have already seen an incredible response from our users, and have experienced our best month of listening since our official launch of iHeartRadio in 2011,” he said.
A 30-day free trial of iHeartRadio’s All Access option is being offered as of today.
Subscriptions for iHeartRadio Plus are priced at $4.99 a month, while iHeartRadio All Access is priced at $9.99 per month.
Aside from the two new subscription on demand services, iHeartRadio will remain a no-cost app featuring thousands of radio stations, including select international stations.