How Netflix Viewing Data Stacks Up
Netflix has traditionally downplayed audience viewing data. But now, Nielsen has released some information for certain Netflix programs.
How can this help television sellers on the street? Let’s find out.
The “Orange is the New Black” season 4 premiere drew 6.7 million+ viewers for the first three days, according to Nielsen.
The figures are similar to HBO’s “Game of Thrones” reports MediaPost. HBO is Netflix’ closest competitor in the pay TV space for shows that air without advertising.
Netflix has some 47 million U.S. subscribers compared to HBO’s 49 million, according to MediaPost.
Symphony Advanced Media data for Netflix from Sept. 21-May 2 averages 5.1 million viewers for “House of Cards” over seven days, for example.