From the Ground Up

By on Sep, 8 2014 with Comments 0

Mike RuddBy Mike Rudd, Sports Marketing Specialist

A big goal of mine going forward is to create “client movements” from the ground up. For me it involves the process to sit down with a client and take something from the initial idea and create a program and eventually a movement for them out of it. It is also something any sales person or manager in the media world would benefit from doing themselves as well.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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