By Adam R Jacobson
RBR + TVBR
For decades, television viewers in the far southwestern corner of Colorado have received their network TV programming via stations based in the Albuquerque-Santa Fe, N. Mex., DMA.
In the old days, this was done out of necessity, as the signals of such stations as Hubbard Broadcasting‘s NBC-affiliated KOB-4 and Hearst‘s ABC-affiliated KOAT-7 could be easily received and placed on local cable systems; translators across La Plata County boosted the over-the-air availability of these stations.
Today, thanks to satellites and digital technology, in-state programming from faraway Denver stations can now reach viewers in the area, where the picturesque town of Durango serves as La Plata County Seat.
But, a change couldn’t simply happen overnight, and needed the FCC‘s input on modifying the local satellite carriage TV markets for four Denver stations so that La Plata County was now included.
With the support of “hundreds” of residents, La Plata County got its wish, overcoming objections from LIN Television, Hubbard and Hearst.