Confessions of a media broker (35 years in the trenches)
Ah, the life of the media broker. Make a few calls, show up at closing and get a big check. Right? Not so fast Kemosabe. Like anyone who sells a big ticket item, it’s usually a long time between sales. I know at the start of every year that 90% of my time, money and effort will be wasted…It’s finding that other elusive 10% that keeps us going.