The late Q1 push to bring car buyers into auto dealers is on, and broadcast TV is proving to be a major venue for automotive brand dealer associations. Four of the top 10 advertisers in last week’s Media Monitors TV Spot Ten report are in the automotive category.
In last week’s Media Monitors Radio Spot Ten report, Mattress Firm made a statement by greatly increasing its national spot count at the stations tracked by Media Monitors.
Wednesday may have seen another mixed trading session on Wall Street, but it was a blockbuster day for the No. 1 radio company in the U.S.
Radio can sell groceries, cell phones, cars and furniture, but can it sell itself? The radio industry often complains that agencies are out of touch. Is this true, or does the radio industry fail to make the most important first sale — selling itself to the agency? The answer may come at the Hispanic Radio Conference in Fort Lauderdale.
The war over retransmission fees has escalated into a battle of beliefs between Dish Network and Hearst Television, as Dish was "forced" to pull the plug just after Midnight Eastern on March 3 on every Hearst VHF or UHF station it carries. Dish stated its defense as it pulled the Hearst stations, and we've got an RBR + TVBR OBSERVATION to share on the matter.
Entercom's CEO has revealed what will happen to Baja California-based XHAS-33 once Telemundo programming moves in July
Revenue, income growth seen as COO Liberman earns presidential stripes; Entercom buys Buenos Aires-based digital marketing solutions firm
On-target political dollars helped Gray to a strong Q4 and full-year 2016
The company quietly made the sale on Feb. 23. A separate SEC filing reveals a price well below the Texas Monthly deal
Will the 48-hour reprieve, which keeps Hearst stations on Dish until March 3, lead to a deal?
A technology executive most recently with XMark Consulting takes the Charlotte-based job
In light of the company's pending transaction with CBS Corp., an amendment to Fisher's employment agreement has been made
The kits will get their first-ever demonstration at the 2017 NAB Show, set for April 24-27
The Model 371 Intercom Beltpack from Studio Technologies makes its debut at the NAB Show
The deal also sees the handling of all advertising, promotions, and marketing activities in two big Northeastern markets