ATSC 3.0 On the Doorstep
By Gregg Skall
With new generations of viewers increasingly moving to personal devices for news and video entertainment, many broadcasters see an urgent need for a broadcast standard capable of reaching those devices. To hit that target, and other new media opportunities, One Media, a joint venture of Sinclair Broadcasting Group and Coherent Logix, is advocating an ATSC 3.0 standard. The goal is to have it adopted in time for the repack following the incentive auction, writes attorney Womble Carlyle Sandridge & Rice (GSkall@wcsr.com/) in part one of a two-part series.