An examination of Local Market Agreements
FCC Commissioner Ajit Pai (R) and Rep. Billy Long (R-MO) collaborated in an editorial published in Broadcasting and Cable defending the practice of local television stations entering into JSAs and criticizing the FCC’s sudden decision to undo them. RBR-TVBR takes a look at their history.
JSAs, or joint sales agreements, are a type of LMA, or local market agreement. Another commonly used term these days is SSA, or shared services agreement.