Radio’s Weekly Reach Still Higher Than Other Platforms

By on Jul, 15 2016 with Comment 1

NielsenChartIn its latest comparable metrics report, Nielsen takes a look at media consumption across radio, television, TV-connected devices, PCs, smartphones and tablets. The audience measurement firm has expanded the reporting period to include first quarter for both 2016 and 2015.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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