On February 1, it first became known that the Neuhoff Family has made “an overall strategic decision” to exit the broadcast industry after nearly 70 years. This saw the announcement of the sale of eight radio stations in Illinois to Champaign Multimedia Group.
Now, Neuhoff Communications Inc. has agreed to sell its Lafayette, Ind. stations to the company founded by the late Ed Christian in a deal brokered by Kalil & Co.
For $5.3 million, Saga Communications, today led by President/CEO Chris Forgy and Chief Financial Officer Sam Bush, is acquiring WASK-AM & FM, WKHY-FM, WKOA-FM, WXXB-FM and FM translator W269DJ.
In prepared comments, Forgy said, “We regretted missing the opportunity to acquire these stations a number of years ago when the Neuhoff family acquired them. These stations are a great fit for Saga. We see a lot of opportunity with these stations and this market and are pleased that the family has decided to entrust Saga with continuing these station’s long-standing heritage of serving the Greater Lafayette region. Saga intends to continue building its business in radio by identifying and acquiring middle market stations in dynamic communities.”
The four FMs, WASK-AM and the FM translator were acquired by Neuhoff in January 2016 from Schurz Communications following the sale of that company’s television assets to Gray Television. Neuhoff, then-led by CEO Beth Neuhoff, paid $8 million for the radio properties.
Perfect fit for Saga…college town (big one at that) but a bit of a backwater. No price mentioned, but Saga doesn’t over pay for anything.
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