Over the 12-month period ending in June 2024, Netflix added in aggregate more than 39 million subscribers. It grew engagement over that same period by just 1%.
Are users watching less? Or do these new subscribers represent better monetization of an existing, not-growing base of users? That’s what MoffettNathanson wants to know as it took a magnifying glass to the OTT giant’s first half of 2024.
