‘Money Radio’ Founders Cash Out With Coachella Valley Sale

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In early 2011, Ronald Cohen and Brian DuBose partnered up to form Scottsdale, Ariz.-based CRC Media West. It spent $250,000 to purchase an AM radio station from Morris Communications, and just a few days later inked an agreement to buy a second AM serving Palm Springs, Calif., for $75,000.


The plan didn’t work out, and by mid-July 2019 “Money Radio” was replaced with Christian-themed programming. A period of silence in 2022 also came to both AMs, along with various format swaps amid financial concerns leading the licensee to become a debtor-in-possession.

Now, Cohen has signed off on the sale of the AMs to an entity led by Norman Quintero.

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