RBR+TVBR OBSERVATION
It’s a holiday weekend in an unrated radio market. Yet, there’s something unique about what’s to be found when scanning up the local stations — even on the Fourth of July. One cannot hear any syndicated radio programming. Nearly every radio commercial is for a local business. The mix of music is decidedly geared toward the local audience.
Welcome to radio in Key West, Fla., a locale with a reputation for being weird. But, perhaps the only thing “weird” — at least to those in Radio — seen across the Independence Day holiday weekend was an encounter with a Classic Rock station’s afternoon host and his producer as they hosted the first of two consecutive live remote broadcasts.
