LIM on the hotseat
Clear Channel executives will be meeting with big advertisers and agencies at the AAAAs today, presenting research which CCU claims shows demonstrates that :30 spots can be just as effective as :60s and answering what are sure to be tough questions about the company's Less is More program. It is certain to be a hot session! What does John Hogan have up his sleeve to placate the angry advertisers?
Beasley renews Hurricane rights
We're not talking about the storms that ripped through Florida last year, but rather the University of Miami sports teams. Even as Beasley's WQAM-AM has been shedding some pro sports play-by-play contracts that weren't profitable, it has renewed its deal with Hurricane Sports Properties to carry the college games through the 2007-'08 athletic year. WQAM airs all regular season and post-season U of M football, basketball and baseball games, along with the "Hurricane Hotline" coaches shows.
Multi-anchors may replace Rather
That's what Viacom Co-President/COO Les Moonves said yesterday in a session with reporters in Los Angeles. Rather than stick with the current format bused by all three major networks - - a single anchor for the main evening newscast - - CBS may try something different when Dan Rather steps down in March. Moonves said that may include more than one anchor reporting from more than one city. According to Moonves, many younger viewers are turned off by the concept of one anchor delivering the news as the "voice of God." But Moonves stressed that he's still considering his options, including the possibility of naming an interim successor until CBS is ready to roll out its new evening newscast. Try as they might, the reporters were unable to get Moonves to comment on reports that CBS had tried to woo Katie Couric away from NBC for the evening news show.
Are you reading this from a forwarded email?
