Vital Media Statistics

The week of April 13-17 is not going to go down in broadcast history as a great week

Clark Smidt reviews the hot & not from Nielsen Audio August Markets #22-24.

There wasn’t anything off the charts about the 106 stations that were proposed for transfer

Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.

If iHeartMedia stock had brought increased by just a nickel more

Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.

Broadcast Connector analyst Clark Smidt (www.broadcastideas.com) reviews results for mid-June to

The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...

As a general rule, radio is always king in terms of total sticks moved...

The movement of stations from own owner to another

Here is the final group of radio charts in our massive hunt for radio fans when they’re surfing channels on the local cable system. We’ve looked at young and middle-aged audiences for both radio and television and next week we’ll check out older TV fans. To do this, we tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful.

Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...

There were only eight deals filed with the FCC during the first week of June