Kohl
Kohl’s Department Stores has unveiled a contest to give half a million dollars to 20 schools each this year, a total of $10 million,...
Chipotle campaign uses radio, website, packaging
Chipotle Mexican Grill has introduced new marketing programs including advertising, a revamped website, and new packaging aimed at better communicating its commitment to “Food...
Clear Channel
Clear Channel is planning a radio and outdoor upfront kicking off 7/12 in NYC and running through mid-August, visiting Los Angeles, Boston and Chicago....
TVB
TVB’s ePort, the electronic bridge that enables eBusiness transactions between stations, agencies and rep firms, passed the billion-dollar mark in order volume last week,...
State Farm upping the ante on co-op ads
State Farm is sensing blood in the water as rival Allstate Corp. sees upheaval in its agent ranks. Allstate has been reportedly expected to...
Official World Cup sponsors show best effectiveness with TV ads
Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have...
Advil in review
Pfizer is inviting agencies to pitch creative on its $80 million advertiser Advil. Pfizer acquired Advil through its $68 billion buy of Wyeth Consumer...
Ace Metrix releases Quarterly Top 10 on impactful TV ads
The Ace Metrix Quarterly Top 10 for Q2 says “Wash Away” for P&G Dawn Ultra dishwashing liquid, scored the top spot – an Ace...
Kenwood, iBiquity launching new HD Radio effort
Kenwood has teamed with iBiquity Digital for a radio campaign that promotes HD Radio and Kenwood's KDC-HD545U HD CD car radio, priced at $240....
June auto sales slowing over latest downturn?
US auto sales stalled in June amid fears that the fragile economic recovery is sputtering, industry data showed Thursday. "We've talked a lot about recovery but it doesn't seem
World Cup sponsors recover from competitor ambushes
Last month, Nielsen reported that Nike “ambushed” its way into the World Cup conversation by producing a popular soccer-themed ad that spread virally across...
Ingersoll Rand integrates in
Ingersoll Rand, a global leader in vehicle service tools and equipment, was recently featured in the show Ultimate Car Build Off, which premiered 6/21...