Local Focus signs WNOX-FM
Local Focus Radio has signed a rep deal with Oakridge FM, bringing the heritage Knoxville FM, WNOX, into the fold.Says GM Ed Brantley, regarding...
Mindshare launches new Business Science and Planning unit
Doron Wesly, former global media director for Cheil Worldwide, Samsung’s in-house ad agency, has been named Leader of Business Science and Planning (a new...
Girl Scouts unveils new branding
Girl Scouts of the USA is revitalizing and reenergizing its brand to reach a new generation of girls. After extensive research and development, Girl...
Taco Bell promotes all-new Cantina Tacos
A new line of Mexican-restaurant style tacos and all-new Carnitas Shredded Pork await at Taco Bell starting 8/2 with the introduction of its all-new...
Memphis and Financial Products ads examined
According to Arbitron, Memphis is the 49th largest radio market with a population of 1,069,100. Media Monitors took a look at the spots in...
PTC warns advertisers about
The Parents Television Council issued a stern warning letter to 300 advertisers urging them to steer clear of CBS
Triton Digital signs Slacker Radio
Triton Digital Media has signed a strategic partnership with Slacker Radio to rep Slacker inventory to digital and traditional agencies, measuring Slacker’s audience for...
Snuggie
Allstar Products Group, the maker of Snuggie®, is looking to get into the movie business, but in a strictly amateur auteur way. It will...
Barclays Capital lowers 2010 ad forecast
Anthony DiClemente had been one of the most bullish forecasters of 2010 ad spending in the US, but the Barclays Capital analyst has now...
Procter & Gamble in global Olympic partnership
Procter & Gamble and the International Olympic Committee (IOC) announced a far-reaching global partnership for the next five Olympic Games from London 2012 through...
NuEarth setting up an 18-month media plan
“Clean & Green” manufacturing and marketing specialist NuEarth is interested in bolstering its branding and image, and to that end it has hired iVisage...
Michael Jordan in the starting lineup for Hanes campaign
The second phase of a new humorous advertising campaign for Hanes underwear products has been put into motion, once again starring basketball great Michael...
Facebook game in media mix to launch 2011 Mazda2
Mazda thinks it has a new way to bring its auto nameplate to the digital generation. It will use a branded social game on Facebook, along with traditional stuff like TV ads, to launch the 2011 Mazda2 in North America. On Wednesday, July 28th
Airport needs TV to promote web video ad
Akron-Canton Airport is mimicking a popular cable television show to promote its new and improved transportation services, and the video it’s producing to that...
Magna makes Global identity official
You’ve probably already heard the name MagnaGlobal used, but now Elizabeth Herbst-Brady, President, has made it official that the entire Magna operation is using...