Sir Richard Branson, Dennis Miller, Mary J. Blige to recognize radio
New York Radio Market Radio (NYMRAD) is breaking conventional rules to showcase the unconventional and too often undervalued influence of radio in today
Azteca America rolls out boxing series with Ford
Another example of Azteca America 360-degree multiplatform offerings to clients: Since early this year, Azteca has been working with Zubi Advertising to bring the...
Macy
Macy’s takes magic to a whole new level with the launch of this new fall campaign. The effort employs a new iconic television spot,...
MasterCard consolidates media with Universal McCann
MasterCard is ending its relationship with Omnicom's GSD&M Idea City, and consolidating its U.S. planning and buying biz with IPG’s Universal McCann. The move...
Dallas and Power/Energy spots revealed
According to Arbitron, Dallas - Ft. Worth, TX is the 5th largest radio market with a population of 5,216,100. According to Media Monitors, the...
Tim Allen, the voice of Chevy, debuts in new ads
New ads for the 2011 Chevrolet Cruze compact sedan will include voiceovers by actor Tim Allen. GM says Allen, the television and film star,...
GroupM launches Demand Side Platform ad solution for mobile
GroupM says it’s the industry's first Demand Side Platform (DSP) advertising solution for mobile media. The platform enables display advertisers to dynamically measure, value,...
Campbell launches $100M "It's Amazing What Soup Can Do"
The soup giant launched its first-ever umbrella campaign to support all of its U.S. soup brands. Touting "It's Amazing What Soup Can Do," the...
Farmers set to mimic junk food ads to sell baby carrots
Bolthouse Farms is taking a lead position among a group of farmers who are going to take to the television airwaves to promote the...
AFL-CIO flight will air in Pennsylvania on radio, television
Major union AFL-CIO used the Labor Day holiday to make the case for more jobs and a strong middle-class economy in the Keystone State,...
WADV firing up again for Advertising Week 2010
The calls are not issued by the FCC, but WADV Radio will be broadcasting once again as Advertising Week 2010 in New York kicks...
Brands galore in new Xerox global campaign
A new global marketing campaign from Xerox Corporation features iconic brand symbols from other companies, such as “Mr. Clean” and “Bullseye” the Target Dog....
Kaiser Permanente running multi-platform campaign in September
Television, radio print and online will all be a part of an advertising campaign emphasizing the importance of integrated health care. Kaiser Permanente says...
Tom Dobry driving the Chevrolet account in Detroit
Goodby, Silverstein & Partners (GS&P) announced that it has hired Tom Dobry, formerly at Lithia Motors Inc., to join the agency as Group Account...
Jose Cuervo Tequila cues up multiple media platforms
Jose Cuervo, one of Diageo’s brands, says it’s the largest Tequila company in the world, and its new “Cue the Cuervo” advertising campaign will...