NEW YORK — VideoAmp will be offered as a new currency in the 2023-24 Upfront season for the Byron Allen-led Allen Media Group, beginning with The Weather Channel television network.
The agreement between AMG and VideoAmp marks a shift to “big data” currency — something AMG believes will bring “more stable and sophisticated measurement” of advanced audiences and demographics across networks and platforms. “This agreement will allow AMG and VideoAmp to more accurately showcase the impact of audiences and innovation across AMG’s platforms,” the company said.
As the industry moves away from panel-based measurement, VideoAmp is, in AMG’s view, well-positioned to provide it “with the sophisticated, reliable solutions needed to support their business given the complexity of today’s viewership landscape.”
VideoAmp’s currency-grade data and advertising platform products include its Content Analysis Ratings Dashboard.
“Allen Media Group recognizes that the industry is headed towards a multi-currency marketplace, and that innovation needs to continue for today’s media landscape to be reliably measured,” said Byron Allen. “Our deal with VideoAmp offers us the ability to not only better measure the AMG audience, but to also deliver best-in-class advanced advertising solutions to our advertising partners.”
VideoAmp President Michael Parkes commented, “We’re excited to work with Allen Media Group to revolutionize their advertising offering by leaving legacy methodologies behind and delivering a value-driven currency solution that benefits all stakeholders. As a new currency for media transactions, VideoAmp delivers more accurate measurement and data-driven insights that are crucial for advertisers to capitalize on valuable audiences and increase return on ad spend. We look forward to rolling this out for The Weather Channel and all properties under the AMG umbrella.”
